Markup and margin are not the same number — and confusing them quietly eats your profit. Convert between cost, markup %, margin % and selling price in any direction, and see exactly why a 50% markup is only a 33% margin. Runs in your browser, nothing uploaded.
Ask for a "50% margin" and apply a 50% markup, and you've just undercharged. Markup is profit measured against your cost; margin is profit measured against the selling price. They describe the same profit from two angles, so the percentages never match — a 50% markup is only a 33.3% margin, and a 50% margin needs a 100% markup. For freelancers and agencies marking up materials, subcontractors or pass-through costs, that gap is real money.
This calculator keeps the two straight. Enter a cost and a markup % to get the price, margin and profit; enter a cost and a target margin % to get the price and the markup you need; or enter cost and price to get both percentages. It always shows markup and margin side by side so you can see the difference at a glance.
| Markup on cost | Equivalent margin on price |
|---|---|
| 25% | 20% |
| 50% | 33.3% |
| 100% | 50% |
| 200% | 66.7% |
Markup = profit ÷ cost. Margin = profit ÷ price. The bigger the markup, the wider the gap.
From a cost plus a markup %, or a cost and a target margin %.
Both percentages shown together so you never confuse the two.
The actual money you keep on the sale, with losses flagged clearly.
Enter cost and price to get the markup % and margin % you're actually running.
Prefix-only currency picker for clean quotes in your market.
Runs entirely in your browser. Your costs and prices never leave your computer.
Once your marked-up price is right, the rest stays offline too: drop the figure into a line-item quote, set your base rate with the rate calculator, turn the accepted quote into an invoice, and check what you net after payment fees. All offline, one-time purchases, no subscription. Get the core five in the $39 Freelance Tools Suite · also on Payhip.
Part of a set of offline, no-subscription tools that cover the whole freelance workflow:
See both numbers side by side and price for the profit you actually want. Free, no account, nothing uploaded.